Mission: To improve lives by mobilizing the caring power of communities.

Vision: To become the region's leader in coordinating solutions to human needs & promoting civic involvement.

Goals:

Lead Community Impact
Improve Fund Development
Strengthen Brand Equity
Promote Operational Excellence

Core Values:

RESPECT: We uphold the dignity of every individual. We incorporate diverse perspectives, knowledge and experiences in our work. We value the diverse missions and expertise of our community partners.

INTEGRITY: Our interactions with individuals and institutions are honest and ethical. We fulfill our commitments and promises.

SERVICE: Giving one’s time, talent or treasure for the sake of another or for the common good is essential to a vibrant, healthy community. Compassion and caring for others inspire our individual and collective efforts.

ACCOUNTABILITY: Our decisions and actions conform not only to planned outcomes, but also to applicable legal and fiscal requirements. We publicly account for our performance and results.

STEWARDSHIP: We are highly responsible trustees of financial and in-kind support. Resources the community contributes to United Way are wisely invested and managed.